Landing pages are an important part of any online marketing strategy. You need your webpage visitors to do a certain action on your website to get a good ROAS. Therefore you need to optimize your landing pages for a good conversion rate. Taking a close look at the images on your webpage and testing it can have a large impact on your final results. Always test your landing pages!

Doing keyword research at the beginning of any digital marketing project will define whether you’re set up for success. It’s important that you invest enough time in doing good keyword analysis. You need to understand which keywords are the most important for your business, otherwise you will be spending a lot of time but not generating any results. So, do keyword intent analysis!

To make sure your business optimizations lead to success, it is key to first define goals. If you do not define goals upfront, you will not be able to see when you’ve reached your goals. A way to set marketing goals is to use the Objectives and Key Results model. You can learn all about this model in the blog. Having a clear strategy upfront is always the most important factor to success in the long term. Be prepared!

To improve any business it is important to start optimizing where the most results can be achieved. TJDA likes to go at it as follows, to begin set an end-goal, then reverse engineer how that result can be achieved through improving the proper components of a business. This way you work efficiently and you have the biggest likelihood to reach your goal.

• Defining the target market
• Thijs Joosten Digital Acquisition
• TJDA